Digital Paid Advertising
Paid advertising is the process of purchasing impressions and traffic from digital web properties in an attempt to drive up brand impression share, website traffic, and website conversions. The paid advertising process provides businesses the opportunity to pay for top positions on search engines, prominent placements on social media networks, secure active presences on 3rd party display websites, and retarget users that do not initially convert.
ClutchMark provides full-service paid advertising services for our clients across both search engines and social networks to maximize the effectiveness of campaign bids, budget, targeting, ads and landing pages. Our paid advertising division is adept at tailoring digital campaigns to meet client KPIs, achieve profitable ROI, and provide the necessary infrastructure and testing to support scalability and growth.
Paid Advertising Services
ClutchMark is full-service in the realm of paid advertising, and several of the more commonly requested client offerings are detailed below. Most clients are unsure with regard to the process of dividing a budget, selecting networks, and creating campaign structures, and our team assesses this as part of our new client discovery process. In many cases, a combination of advertising methods under specific limitations will produce the best results, and we discuss this at length during our sales process.
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Getting Started: Paid Search & Media
Our paid advertising campaigns typically begins with a discovery process followed by a new account build out (on all respective networks) or the restructuring of existing campaigns. In parallel with this effort is establishment of KPIs and a full set-up of conversion tracking.
Every new client will receive a comprehensive strategy analysis and campaign recommendations tailored to business goals, including industry analysis, demographic targets, network surveys, competitor analysis, keyword research, campaign segmentation, and a detailed, 90-day project plan.
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