How a rental company spent less on marketing but still drove more traffic and, better yet, more conversions
Spending Less, Driving More!
Increase in Organic
Traffic In Year 1
Increase in Bookings Attributed to
Organic (Free) Traffic Over 3 Years
Increased Revenue Attributed to
Free Traffic in ONE Year
Driving new traffic and conversions on digital properties without having to spend money with every Tom, Dick, or Abdul that calls offering website services.
Every business needs exposure to the right customers at the right time to increase online traffic and bookings. Online bookings means not taking calls over the phone and increased lead times which helps with inventory management and utilization projections.
Identifying FREE marketing channels that drive organic traffic through Search Engine Optimization and utilizing the current customer base for effective email marketing.
ClutchMark’s extensive experience in the field of digital marketing provided the insight required to identify low hanging fruit which was easy to implement, cost effective and had the potential to provide quick, excellent ROI.
Organic and Email Traffic is free traffic. There is no payment for Ads appearing in front of users. Neither is there payment for when people click on those ads. The only cost is the upfront time to set up.
In the first year the client saw a 51% increase in bookings attributed to organic traffic and a 352% increase in bookings attributed to organic traffic over a 3 year period.
With the website conversion rate at that time, the increase in organic traffic and updated website attributed to ~107 new bookings which equated to ~$208,951, based on the average booking value.
Email traffic increased dramatically and win-back rates that generated return guests was now possible utilizing the company’s current email list consisting of past guests.
We have the skill and the experience needed to shape your vacation rental business for success. Do you want the same? Get in touch with us now!